mardi 13 mars 2012

Apple Tv proposal was rejected by CBS


Now that the new iPad has launched, Apple fans are left to buzz about the company’s next steps in the television space. Last week, the company unveiled a new version of its Apple TV set-top box, which gave Apple TV users access to the videos they had purchased from iTunes in the Cloud.
But, that’s not all that Apple had planned for the television space.

CBS chief executive Leslie Moonves said Apple’s late co-founder Steve Jobs approached him to talk about a subscription streaming service about a year ago. Moonves told audience members at a UCLA  that he said he wasn’t interested in providing CBS content to the service because it would upset CBS’s current revenue streams. 


                                      



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